Press Archive

The Sunday Review

Finally, the last item inside my box was a sunshirt from Kastel Denmark. I received the navy raglan design. I LOVE IT!

I ordered up in size and it was loose and comfortable. I debuted it while I was at Millbrook Horse Trials.

August 4, 2024

Equestrian Podcast

Charlotte Jorst is an avid horse lover who “rode Fjord horses bareback” in her youth, but never received any formal instruction. As an adult, she shifted her focus into building a successful career as an entrepreneur and business owner, creating and growing watch brand Skagen into a distinguished company that was later acquired by Fossil. Her most recent venture is the internationally adored sun-safe athletic wear brand, Kastel Denmark. Surprisingly, Charlotte only began training and riding with the focus of competition at age 35, which is certainly the exception for a rider of her level. Her joyful dedication to her horses, natural understanding of them as individuals, and drive to improve herself and her equine partners led her to nearly immediate success. Listen in!

August 31, 2023

EQ Living

Our deputy editor met with Charlotte Jorst at her spectacular, cliff-side home in Laguna Beach, California. Charlotte is dressage rider and entrepreneur, whose unflinching determination and positive attitude yields tremendous success in and out of the arena. Just as this issue was going to press it was announced that she was chosen to represent the USA at this year’s Reem Acra FEI World Cup Dressage Final in Gothenburg, Sweden.

May 2014

Horse Magazine

Self made, her success in business, as well as the dressage arena is quite impressive. Having founded the watch company Skakgen, it was sold in 2012 for a reported USD237M to Fossil. It was then that Charlotte’s dressage career went full-steam-ahead as she purchased some very capable horses from Europe. She also started her next business project, Kastel Denmark, the beautiful and unique sun protection clothing line born out of Charlotte’s own experience with skin cancer.

September 20, 2022

The horse Podcast

It was then that Charlotte’s dressage career went full-steam-ahead as she purchased some very capable horses from Europe. She also started her next business project, Kastel Denmark, the beautiful and unique sun protection clothing line born out of Charlotte’s own experience with skin cancer. With her current Grand Prix horse, Nintendo, Charlotte competed at her first Nations Cup in Rotterdam in 2015 where the US Team won Bronze. In 2016 the pair competed in the World Cup Dressage Final in Sweden, and then went on to win the US National Grand Prix Championships in 2018.

January 14, 2023

Your Everything Success Podcast

#70 Natasha talks to entrepreneur and amazing woman Charlotte Jorst about being an unstoppable woman.
When people tell Charlotte Jorst she can’t do something, she gallops right past them. When told she couldn’t sell beer in America, she did just that, and founded her own watch company to boot. When skin cancer threatened her equestrian career (she was diagnosed twice), she started a new line of UV-resistant ride-wear.
This is one not to be missed!

February 19, 2022

Horse & Style magazine

Technically, summer may be over, but many of us are still suffering the sun blaring, sweat dripping rides during long, hot afternoons (sorry to rub it in there, Spruce Meadows). For the sun shirt aficionado, the Equi In Style (EIS) and Kastel Denmark shirts are really the only two shirts that take part in the conversation: EIS because it was the first and Kastel Denmark because it’s different from the pack. But to the uninitiated, these two options can seem identical. So how to choose? I switched off between the two shirts every other day for two months to nail down the pluses and minuses of both styles. While my favorite may not be your favorite, you can pick and choose from the laundry list of qualities to figure out which shirt will work best for you.

September 12, 2022

Decidedly Equestrian

Style wise these are my favorite as she’s been coming out with some incredible prints the last few years.  I really enjoy window shopping these constantly and want pretty much all of them (but certainly they have a style for everyone).  They are currently my favorite shirts I own. I only wish they were a little cheaper.  I typically wait until the style is discontinued to order so I can pay a little less.

June 15, 2022

Fortune.com

When people tell Charlotte Jorst she can’t do something, she gallops right past them. When told she couldn’t sell beer in America, she did just that, and founded her own watch company to boot. When skin cancer threatened her equestrian career, she started a new line of UV-resistant ride-wear. Here’s how she got started and kept competing. As told to Dinah Eng

December 27, 2019

Lauren Lynch

LLW: How did Kastel come to be? When and why did you start the brand?

CJ: I had just sold my previous company in 2012 and was determined to start riding. Since I was no longer in the office I rode outside in the sun. 6 months in I was diagnosed with skin cancer and was told to stay inside. There was no way I was staying inside after 25 years in an office so I decided to start a UV protection clothing brand.

In 2014 Kastel became a reality.

May 29, 2024

The Chronicle of the Horse

What are your goals for the year ahead, and how do you tackle simultaneously setting goals for your horses and your company, Kastel Denmark?
"It’s so hard. Sometimes I have to compartmentalize a little bit because it just gets so overwhelming. I work really hard. And as soon as I’m not riding, I work the whole time. [Last year, Jorst took us through a day in her life that illustrated how riding and running a company work together.] But I like it. It doesn’t bother me.

I also listen to a lot of podcasts. I work a lot on my mental health, and on setting goals. I have A, B and C goals, so if I don’t reach the A goal, then I still have a B goal and C goal. That way, I always reach some kind of goal. It works really well for me, because otherwise you get so disappointed. And I don’t really get disappointed anymore, I just kind of approach things with an attitude of “I’m going to try my best.”"

April 3, 2023